Audit and Analysis • Research and Issues Monitoring •
Strengthening and Safeguarding your Brand

Ethos has developed a comprehensive global analysis of social trends and issues, organizations, stakeholders and social initiatives. Our knowledge and insights will ensure that you are aware of the key issues and "Watchers" that affect your business today, prepare for the issues that may become relevant in the future, and measure the state of your organization against your competitors.

Example: Merck Frosst
Ethos conducted a thorough audit of the social activites and internal operations of Merck Frosst to identify opportunities for strengthening and aligning their social engagement with core business objectives. Ethos conducted a comprehensive social audit, combined with competitive assessment, and developed a detailed Social Strategy. The foundation of the strategy is a three- pronged core platform that aligns and integrates all social activities with corporate business objectives.