Social Strategy aligns an organization’s corporate objectives with its social
engagement. An effective Social Strategy delivers sustainable competitive
advantage through meaningful engagement with social issues.

The Four Building Blocks of Social Strategy
• Social Knowledge: What’s going on and how do you measure up
• Social Platform: How to align who you are with what you do
• Social Brands: How to turn social issues into your competitive advantage
• Social Engagement: How to get your inside and outside, onside